Jenny Kirby, Owner of Factorial Consulting LLC
Factorial Consulting LLC

Strategic growth partner for mission-driven founders

You know where you want to go. I find the gaps in operations, PR, accountability, and strategy that are keeping you from getting there, and I fill them so you can keep moving.

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I find what's broken or missing, and I fix it.

Hi, I'm Jenny Kirby, owner of Factorial Consulting LLC. For over a decade, I've been the person who walks into an organization, finds what's broken or missing, and fixes it, across relocation, real estate, and business development.

Before this, I spent years teaching high school math. That means I naturally break big, messy problems into clear steps, and I don't walk away until something actually clicks.

A lot of that work comes down to relationships. I've built and kept them with agents at the brokerages I've worked with, virtual assistants, referral sources, and vendors, the internal and external partnerships that actually keep a business running.

I'm data-driven by nature and people-first by instinct, and I bring the same energy to my clients' businesses that I'd bring to my own. I'm especially drawn to founders building something that matters: businesses advocating for women, families, and the kind of growth that doesn't come at the cost of how you treat people along the way.

Outside of work, I'm a mom of two little ones who keep me grounded and remind me why doing meaningful work, without losing myself in it, actually matters.

"Founders don't just need more ideas. They need someone who will track what's actually happening, follow up when something stalls, and tell them the truth even when it's not what they want to hear."

I don't just add value. I multiply it.

In math, a factorial is written with an exclamation point, and it means multiplying a number by every whole number below it. That's the whole idea behind this company. I take the work, the relationships, and the momentum that got you to this point, and I multiply it, so what comes next is exponentially bigger than what came before.

The exclamation point is the excitement I bring to the table.

Operations, PR, accountability, and strategy

Four areas where founders most often hit a wall, and where I spend most of my time.

01

Operations

Training systems, operational frameworks, and referral or growth programs built from scratch and designed to hold up as you scale.

  • Building a referral or lead program from scratch
  • Building real relationships with agents, vendors, and referral partners
  • Fixing a broken onboarding or handoff process
Talk About Operations
02

PR & Media Strategy

National media strategy built from the ground up, including press placements, podcast bookings, and coverage that puts your company in front of the right audience.

  • Building a media plan and pitch angle
  • Landing podcast and press placements
  • Shaping your company's core story
Talk About PR & Media
03

Accountability

Someone tracking what's actually happening, following up when things stall, and telling you the truth, even when it's not what you want to hear.

  • Check-ins that actually happen, on schedule
  • Tracking follow-through on what was promised
  • Flagging what's stalling before it's a crisis
Talk About Accountability
04

Strategy

A clear, data-driven plan that breaks big, messy problems into steps you can actually execute, and momentum you can measure.

  • Turning a vague goal into a sequenced plan
  • Prioritizing what matters most right now
  • Setting metrics that show what's working
Talk About Strategy

Three steps, no mystery

Working together is straightforward from the start. Here's what it actually looks like.

01

Identify the Gap

We start with a clear-eyed look at what's actually holding you back, not just what you think the problem is.

02

Build the Plan

A specific, sequenced plan for closing the gap. Not a binder that sits on a shelf.

03

Implement & Track

I stay in it with you, tracking what's happening and adjusting as we go until it actually clicks.

However you need the help

Every founder's gap looks different, so the engagement does too.

Fractional Leadership

Ongoing operational support without the need for a full-time executive.

Best for: founders who need consistent, senior-level support without adding headcount.

Strategic Projects

Focused ownership of initiatives that need structure and follow-through.

Best for: a specific initiative, like a new program or launch, that needs someone to own it start to finish.

Industry Advisory

Real estate and relocation expertise for companies building programs and partnerships.

Best for: companies in real estate or relocation building something new who need an insider's perspective.

Results I've built for clients and teams

~3x Client retention nearly tripled for a team I managed
+131% Increase in closings from a referral and relocation program I built
+93% Growth in referral volume from the same program

Media coverage I built the strategy for and secured: features in Axios (syndicated across multiple major cities), Morning Brew, and Business Insider, plus a podcast placement for an early-stage real estate startup.

A Closer Look

The Challenge

A regional real estate brokerage's relocation and leads department had no consistent process behind it, no formal training, no accountability structure, and no real system for following up or tracking new sources.

What I Built

I restructured the entire relocation and leads department: ran a full source audit, brought in new lead sources, and built out regular agent training, an accountability structure, a processing system, and a follow-up system to keep it all running.

The Outcome

A 131% increase in closings and 93% growth in referral volume, in six months, with a system built to keep running on its own.

I've worked with Jenny and she has been my rock while going through some very difficult transactions.
— Gail R.
Jenny is an amazing leader with the rare combo left/right brain, so she can both work well within the guidelines of an organization, while still being able to think of creative solutions to solve problems. Highly recommended!
— M.Z.

Founders building something that matters

Mission-driven founders

You know where you want to grow. You're just missing the operations, PR, accountability, or strategy to get there, and you're ready for someone to fill those gaps.

Businesses that put people first

I'm especially drawn to companies advocating for women and families, and to growth that never comes at the cost of how you treat people along the way.

Does this sound like you?

You probably already know something's off.
You just haven't had someone to say it out loud with yet.

If Even One Sounds Familiar, Let's Talk

Ready to build momentum?

If you know where you want to go but need help closing the gap, let's talk about what's actually getting in your way.